How to Pitch Like Michael Saylor

When people listen to someone’s pitches as guided meditation to HODL, there’s probably something there...

Michael Saylor, despite not even inventing Bitcoin, has elevated himself to cult status as the definitive voice of the Bitcoin movement. His one-liners have gone viral and he’s so convincing that in just a few seconds you start believing in Bitcoin. Some people believe in Bitcoin more than they believe in God because of this man. 

Let’s go into how he pitches Bitcoin, this confusing code we call money, so well that he can get you to believe in minutes.

He Reframes Instantly

He doesn’t waste any time here. He doesn’t talk about Bitcoin as a stock. He describes it as “Digital Manhattan”. He doesn’t sit there debating the long term prospects as if it was a stock. He says, it’s a long-term hold. You always buy and hold real estate in Manhattan because it’s the best place to be and it always goes up. 

He Position Success as Inevitable

When Saylor speaks about Bitcoin he makes its trajectory look and feel inevitable. As a long-term store of value, it’s actually super small, just a tiny $1T. Look at gold over there. Oh and by the way, it’s only gone up and outperformed gold. Cash is trash and what happens if all of those condos in Miami get hit by a storm and insurance won’t cover you? 

He Creates an Entire World

If you’re poor it’s not because you are stupid or lazy. It’s because the world is rigged. You are operating in a world of cash which is the financial equivalent of chemotherapy. But hey, here’s a magic pill that solves your problems, so you don't have to be poor.

He doesn't just create an entire world, he describes your world, creates his own better one and like Morpheus, invites you to his.

His shocking conviction is unshakeable

“In your opinion, what’s the second best crypto asset?”

A normal analytical grounded investor would respond with numbers a thesis and an argument.

Saylor: “There is no second best. It’s the Apex asset!”

No long explanation, no calculation debating theory (because he's actually an MIT grad).

Just one clean, original line that you didn't see coming that lands.

Whoa, where did that come from? Okay, well maybe he’s all talk…

Holy crap, he buys at the top too and he’ still raking it?

The shock lands because, you just can’t unsee it (see post on Pattern Interrupts)

Summary

It's tempting to just copy Saylor's lines, but it won't land the same even if you're pitching Bitcoin. It has to do with fundamental principles you can use and incorporate into whatever it is you're pitching.